What do Russell Group Universities look like on Twitter?

In our January give-away we used The Complete University Guide to locate universities which form part of the Russell Group.  We then took a sample of Universities from the list in order to run a comparison.

The universities that we selected consisted of:

  • Oxford University
  • Nottingham University
  • Durham University
  • Manchester University
  • Leeds University

compar

Using powerful network metrics developed and perfected over a number of years we were able to visualize the Twitter accounts of these Universities. The graphs look more complicated than they actually are (we promise!)

With a bit of guidance from one of our team members you too can become an expert in reading these graphs. For each graph we have provided a link to the full report, which contains things like popular URLs, keywords, hashtags, domains, and words.

If you are associated with the Digital Team at a UK higher education institution, we are able to provide (a free) non-obligation overview on interpreting these graphs.

An observation among the network graphs is that each university Twitter account has quite a large broadcast network as the largest group of Twitter users. This is on the left hand side of the network graph, labeled G1.

Broadcast networks occur when a user is retweeted with high frequency, for instance, news organisations and authors tend to have quite large broadcast networks.

University of Oxford  

oxford.png

The most frequently occurring words in the largest broadcast network consist of: uniofoxford, inequality, oxford, years, tony, university, work, here, read, more.

The most frequently occurring URL in group 1 is:

[68] http://hpc-asia.com/morten-middelfart-big-data-solutions-for-tumor-sequencing

The full report can be accessed here

Nottingham University 

Nottingham.png

The most frequently occurring words in the largest broadcast network consist of: uniofnottingham, antibiotic, new, year, uni, 2017, spider, meeting, silk, spider, silk.

The most frequently occurring URL in group 1 is:

[32] http://phys.org/news402738616.html

The full report can be accessed here.

University of Durham  

DURHAM.png

The most frequently occurring words in the largest broadcast network consist of: durham_uni students, congratulations, durham, graduating, today ducongregation, day, conference, student. The full report can be accessed here.

The most frequently occurring URL in group 1 is:

[6] http://www.thetimes.co.uk/edition/news/student-jailed-for-sex-assault-on-sleeping-victim-

Manchester University

officialuom

The most frequently occurring words in the largest broadcast network consist of: officaluom, thanks, here, photo, instagram, campus,year, new, out, find. The report can be accessed here.

The most frequently occurring URL in group 1 is:

[10] http://www.manchester.ac.uk/discover/news/clues-from-past-volcanic-explosion-help-manchester-led-team-model-future-activity/

Leeds University  

leeds.png

The most frequently occurring words in the largest broadcast network consist of: univeristyleeds, new, students, death, help, post, rasberry_pi, build, star, kinda. The full report can be accessed here.

The most frequently occurring URL in group 1 is:

[12] http://www.wired.co.uk/article/jet-stream-earth-core

How can we use this information?

Social media managers, and marketing professionals can utilize these network graphs for intelligence, such as:

  • Popular content generated on a weekly, daily, or monthly basis
  • Ability to monitor content on rival universities

Our pricing is very competitive, and we are confident that we can provide the best possible deal.  It is important to note that the graphs are topical and vary by time. The graphs can be created on a weekly, and/or monthly basis.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s